Thank you for your interest in advertising within Ice Times Magazine.  If you are familiar with our publication and just want our ad rates please email us  and one of our team will contact you with additional information.  Here is some additional information that you might find of interest regarding our readership and why companies advertise in Ice Times Magazine.

The Publication -

Ice Times Magazine effectively delivers an upper income, sports oriented, suburban audience of ice sports families.  According to The Arena Marketing media network, these consumers are adventurous Type A personalities that very literally prefer to run, not walk.  They are devoted to their families and to their children’s on-ice passion.  Ice Times Magazine provides a positive family oriented print medium for advertisers to reach a consumer audience that enjoys traveling, dining and playing together.

The Readership 
Ice Arena consumers are a great audience.  Their attendance at these facilities can be year-round with eight month long league seasons in the winter and extensive offering of warm weather month camps, clinics and team try-outs.  According to Arena Marketing the annual Foot Traffic through Texas ice rinks alone is 5,487,600.  These skating families spend an average of 2 hours per visit at the rink.  That’s plenty of time to read Ice Times Magazine cover to cover and then due to the reference format of the magazine take it home to their families.

Amateur ice hockey also requires a strong financial commitment.  Ice hockey families have the discretionary income available to support their children’s participation.  The cost of equipment and its maintenance as well as league, ice rental fees and private instructors are high and these consumers are willing and able to pay them.  On average, Hockey Moms and Dads spend at least $1,600 annually on their children’s equipment.  For families with a player on competitive teams, annual spending can increase by as much as $10,000. 

Ice Rink Primary Demographics MRI 2003*
·         Adults 35-54
·         Married with 2 children per household
·         College-educated home owners
·         Professional/Managerial
·         $68K Median HHI

 
Ice Rink Secondary Demographics MRI 2003*
·         Adults 25-44
·         50/50 married or single with 2 children per household
·         College-educated home owners
·         Professional/Managerial
·         $65K Media HHI 

Audience Psychographics Simmons 2003**

        ·         Impulsive risk takers
·         Independent free speakers
·         Leaders
·         Crave excitement
·         Wear high quality clothing
·         Love to buy new gadgets and appliances
·         Vacations for adventure, not relaxation
·         Survival of the fittest mentality